Eco-fashion is about making clothes that take into account the environment, the health of consumers and the working conditions of people in the fashion industry.

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Eco-fashion clothes:
  • are made using organic raw materials
  • dont involve the use of harmful chemicals and bleaches to colour fabrics
  • are often made from recycled and reused textiles.

There are many eco fashion companies working to market the idea and make it more popular. Today is starting to get more organized as well, The National Association of Sustainable Fashion Designers was created to help entrepreneurs dedicated to environmental respect and social change.
One of the positive consequences of the present recession has been a growing awareness of limited natural resources. People are more anxious than ever to reduce their carbon footprint and protect the earth. Eco fashion is just one expression of that change.

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Eco Fashion Designers:

Geoffrey B. Small is an inmigrant in avant-garde design and hand made clothing in both women’s and men’s wear, and has shown more collections during Paris fashion week than any other American designer. He introduced the first recycled menswear collection in Paris in 1996 and combined with a social, political and environmental message, the designer is now creating one of the most sustainable, personal, and environmentally sound luxury wardrobe concepts in the world.
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Alabama Chanin produces beautiful, work intensive pieces with little in common with the humble origins of a second hand T-shirt. Alabama Chanin achieves elaborate, decorative and highly innovative designs that balances the complexity of the techniques and textures and produce some impressive effects.
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Josh Jakus is a designer who produces a highly innovative collection of purses and handbags, named the UM bags, and made from two layers of factory excess, industrial wool felt. The architectural and sculptural shapes of Josh’s collection, have a minimal simplicity that belay the complexity of design.

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Linda Loudermilk has been working with sustainable fabrications in high-end design and the clothes are made of sasawashi, bamboo, sea cell, soya and other exotic self-sustaining plants. Loudermilk’s line is all about refinement - polished, put-together looks that happen to be made from sustainable fabrics.
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There’s a very good reason to choose eco-fashion when we buy new clothes. According to Earth Pledge, at least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world’s pesticides are use to grow non-organic cotton. The spread of the concept of fast fashion and disposable garments, whereby young shoppers buy off-the-peg, virtually disposable pieces featuring the latest trends for a few dollars, has been a major booster of environmentally unfriendly clothing. Eco fashion is about putting the planet first and choosing quality over quantity.

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